Challenge Roadmap

Here they are, your 12 monthly challenges.

When you pledge, you'll start with the first challenge and then you'll gradually work your way through them all. Touch or roll your mouse over each challenge to see what it's all about.

Say 'no' to disposable coffee cups


Did you know we humans use 16 billion disposable takeaway coffee cups a year? And most aren't recyclable, and end up in our oceans, waterways and landfill.

Stop buying plastic bottles of water

Around 500 billion plastic drinking bottles will be sold across the world in 2020, driven mostly by our insatiable demand for bottled water, and far outstripping recycling efforts and jeopardising our oceans and coastlines.


Say ‘no’ to plastic straws, cutlery and takeaway containers


Plastic straws are the 6th most cleaned-up plastic in our oceans. Over 150 billion are used in the US alone each year. Takeaway food containers and cutlery are fast becoming as big a problem.


Stop using single use plastic bags

An estimated 1 trillion plastic bags are consumed globally each year. Less than 1% are returned for recycling, and most photo-degrade over time, becoming toxic micro-plastics.


Stop using plastic-bottled soaps and shampoos, disposable toothbrushes and shavers


The $500 billion personal care industry relies heavily on plastics. More than a billion shampoo bottles end up in landfill every year. Over five billion plastic toothbrushes and shavers.


Stop using single-use plastic
cleaning and laundry products

8 million metric tonnes of plastic ends up in our oceans each year. Enough to cover every foot of coastline on earth with 5 full bags of plastic rubbish.


Reduce plastic wraps and food packaging


8 billion tonnes of plastic have been produced since it was invented in the 1950s. That’s 8,000,000,000,000 kg. The amount of plastic produced annually is roughly the same as the entire weight of humanity.


Reduce landfill waste, recycle more and start composting

Humankind currently produces
two billion tonnes of landfill waste every year. In higher income countries, that’s around a tonne per person. Less than 20% is recycled, and only 10% is composted.


Use less and recycle more paper and cardboard packaging

We produce 500 million tonnes of paper and board each year. Each tonne of paper requires 1500 litres of oil and around 20 trees. 15 billion trees are cut down every year.


Reduce your meat consumption
and eat more plant-based


Without meat and dairy consumption, global farmland use could be reduced by more than 75%. Reducing your meat and dairy consumption is the single biggest way you can reduce your carbon impact on the earth.


Use less petrol and travel green

Transport accounts for 15% of all carbon emissions. Reducing transportation emissions is one of the most vital steps we can take in fighting global warming.


Use less and switch to
renewable energy

Oil, coal, and gas provide for about 80 percent of our energy needs, even today. In the United States, the burning of fossil fuels accounts for about three-quarters of our total carbon emissions.

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